Where confidence and comfort come together

The Heart of Our Brand

Our philosophy centers on intentional beauty. We craft high-quality, accessible products that elevate everyday routines and celebrate individuality. Beauty by Posh is committed to simplicity, comfort, and designs that complement every skin tone and style.

Every formula is intentional—gentle, effective, and thoughtful. From sourcing to packaging, nothing is rushed. We believe beauty should be personal, responsible, and timeless—crafted by design, not by trend.

Cruelty-Free

We're cruelty-free, always and forever, because we believe compassion is the true beauty.

Paraben-Free

Products paraben-free, always and forever, because we believe in clean, safe beauty for all.

Earth-Conscious

Our commitment to the planet is present in every step of our product's journey and process.

True Beauty
Guided by Intention

We believe beauty isn't shaped by trends, but by truth—how it feels, how it's made, and why it matters. Every formula is led by care, crafted with purpose, and grounded in deep respect for your skin and the planet.

Cruelty-free
with Every Drop

We believe beauty should never come at the cost of compassion. That's why every formula is 100% cruelty-free—carefully crafted without testing, without harm, and without compromise.

Our History

Our Story in Time

04/2020

Where It All Began

In 2020, Beauty by Posh began as POSH Lashes—born from inspiration in the middle of chaos. It was more than lashes; it was a space for softness, beauty, and confidence when the world needed it most.

Then life shifted. A move, new challenges, and a moment of pause. But dreams don’t disappear they evolve. And now, after five years of growth and clarity, we return as Beauty by Posh, a modern beauty brand built on quality, intention, and authenticity.

Our relaunch marks a new era: elevated products, deeper purpose, and a renewed commitment to celebrating your natural glow.

07/2025

We Announced Our Relaunch

Five years later, we’re rebuilding with purpose.

Now relaunched as Beauty by Posh, we’re expanding beyond lashes into beauty essentials made to elevate your natural glow. Everything is created with intention, love, and the belief that beauty is a journey not a rush.

Thank you for being here.

This is our new beginning, and we’re excited to glow with you.

12/2025

Beyond Product

We are growing into a movement for conscious, cruelty-free, and sustainable beauty.

12/13/2025

Official ReLaunch Day

And we are Live….


Today, we proudly relaunch as Beauty by Posh a refined beauty brand offering quality products designed to bring everyday confidence and effortless glamour.

A fresh chapter. A stronger vision.

Welcome to Beauty by Posh.

Each of our products is a harmony of science, nature, and artistry — redefining what modern beauty truly means.
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Beauty You Collection
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Glow with Your Beauty
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Care for Your Beauty
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Beauty You Collection
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Glow with Your Beauty
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Care for Your Beauty
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Beauty You Collection
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Glow with Your Beauty
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Care for Your Beauty
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Beauty You Collection
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Glow with Your Beauty
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Care for Your Beauty
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Beauty You Collection
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Glow with Your Beauty
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Care for Your Beauty
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Beauty You Collection
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Glow with Your Beauty
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Care for Your Beauty
Where Trust Begins

Built to Earn Your Trust